How To Get Your Customer To Sell Your Next Job

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit Have you ever experienced wonderful customer service and thought, “I am going to write a letter to the manager and compliment that thoughtful waiter (flight attendant, salesperson, handyman, nurse, ___)?”  And then…never did?  You meant to, and you maybe even started to look up the number, address, website, and then…never did. You have customers who would love to brag about you, too.  And they never do.  Life gets in the way.  Yet testimonials are super powerful sales tools.  When your customers say wonderful things about you, it means so much more to prospective clients than when you brag about yourself. What if you make it irresistibly easy for your customers to give you a testimonial?  Here’s how! […]

Old Fashioned New Media

Once upon a time, the best marketing you could get was one customer chatting with a friend or a colleague over a cup of coffee. It’s called “word of mouth” marketing. Here’s what Wikipedia has to say about the origin of the term… George Silverman, a mathematician and statistician, pioneered word-of-mouth marketing when he created [...]