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Winning ‘More Than Your Fair Share’ of Publicity and Media Exposure

Each of us, according to the experts, has a measurable intelligence quotient, or IQ.  Our IQs set a benchmark of what we should be able to achieve intellectually in life.  Many of us overachieve, while others under-perform. Like intelligence, each business and professional practice has an inherent publicity quotient, or PQ.  It is a benchmark [...]