Publicity is Like Marketing…Only Better.

Publicity happens when someone other than you talks about you.  So, it's more credible, right off the bat.  And it is usually free, which is really neat. You can increase the odds that someone else will notice you. And you can leverage a publicity hit into more than your fair share of exposure. Dean Rotbart [...]

Publicity is Like Marketing…Only Better.2016-12-01T14:55:18+00:00

Pin It to Win It

Have you been to Pinterest? If so, odds are you spent a lot of time there, compulsively looking at just-one-more page of beautiful images. If not, ask a few people in your life about Pinterest. You’ll get some animated responses, particularly from women, as they talk about their boards and pins and exactly how they [...]

Pin It to Win It2016-12-01T14:55:18+00:00

Old Fashioned New Media

Once upon a time, the best marketing you could get was one customer chatting with a friend or a colleague over a cup of coffee. It’s called “word of mouth” marketing. Here’s what Wikipedia has to say about the origin of the term… George Silverman, a mathematician and statistician, pioneered word-of-mouth marketing when he created [...]

Old Fashioned New Media2016-12-01T14:55:20+00:00