Ellen Rohr

Ellen Rohr, Business Makeover Expert

Ready to Makeover Your Business?

Once upon a time, I almost sank my family business. I assumed I knew enough about business to run a dinky little plumbing company. After all, I had spent about $100,000 of my parents’ money on my college degree in Business Administration, still, I didn’t know how to balance a checkbook! I got involved in my husband’s company after his partner died unexpectedly. Boy was I humbled! It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. Thankfully, I found terrific mentors, savvy contractors who taught me how to keep score in business, how to put a simple business plan together, and how to make money.  I help make ordinarily dry-as-dust business planning powerful, easy-to-do and fast-to-cash.

As a business makeover expert, I believe basic business information is empowering. Good people with an understanding of business can positively impact the world in a profound way. A society with a peaceful, ethical, honorable exchange of goods and services works.  In your business, in our country, and across the planet.


I am the author of four business basics books:

I am a columnist for PHC News, Business Journals, and lots of trade magazines– providing “in the trenches” insight that business owners can relate to.  As president of Benjamin Franklin, The Punctual Plumber, I took the company from small group of contractors to a nationwide brand, $40 million in sales and 47 locations in less than 2 years. I’m now Member – President of Zoom Drain and Sewer Experts Franchise.