See these handsome fellows to the left? No, it’s not a poster for the film Benjamin Buttons. It’s Max and Hot Rod, my son and husband. These two are the “green-est” guys I know. They love to save energy. They love the technology. They love to tread lightly on the [...]
Watch this free business building webinar as special guest, Lori Saitz and I discuss “The Power of Gratitude.” Lori lives and breathes this classic business strategy: Be thankful. Let your customers know how much you love them. I know I fall down on this one. I often end up spending time on the biggest problems and [...]
Publicity happens when someone other than you talks about you. So, it's more credible, right off the bat. And it is usually free, which is really neat. You can increase the odds that someone else will notice you. And you can leverage a publicity hit into more than your fair share of exposure. Dean Rotbart [...]
Once upon a time, I was a professional a ski patroller. I was part of an avalanche “control” team. I use the word “control” loosely because when it comes to avalanches, I know a couple things. #1: you are never in control. #2: given #1, you are well served to learn as much as you [...]
