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How to Handle Price Shoppers

Once a month or so, we hold Office Hours.  It's an informal phone chat we host on gotowebinar.  We celebrate successes, and solve problems.  It's a lot of fun, and a super challenging question always comes up.  Here's one from our last Office Hours... How do you respond to callers who want a price over the phone? If [...]

Do Business Owners Know What Their Customers Want?

Research Shows 90% Do Not… What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession. The businesses who become relevant by addressing what customers really value at any given time will be the first ones out of the recession.  That’s is what is discussed in my latest [...]

In A Pinch, Try Customer Service

Crisis shouldn’t be the spur, but better late than never. A Wall Street Journal article from a couple of summers ago caught my eye. Titled “Customer Service as a Growth Engine,” the article described efforts by large organizations such as Walgreen’s, Comcast, American Express and others to pay “more attention to customer service in an [...]