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How to Give an Elevator Speech

Serendipity: The faculty of happening upon fortunate discoveries when not in search of them. I love the moments that take me completely by surprise. When I expect one thing and find another. The other day I received a call from a woman named Cathy… “Hi Ellen, I read your article in the local business journal [...]

How to Give an Elevator Speech 2017-04-05T16:52:23+00:00

“I’m just getting started. How do I market with NO money?”

Recently I received an email from “Nelly” about his soon-to-be-open business. He had already put together his Bare Bones Biz Plan but wondered about his next step… “How do I get customers?” Dear Ellen, I’ve got my business plan (Thanks for the help!) I’m getting ready to open for business on August 1st. How do [...]

“I’m just getting started. How do I market with NO money?” 2016-12-01T14:55:21+00:00

Overcoming Sales Phobia

This exercise will make you aware of sabotaging, “sales-phobic” thoughts and actions in your company and help you increase your sales appreciation. Recall purchases that made you happy. Realize the connection between sales and world peace. Good sales are good trading practices. Good sales allow you to focus your energies on your skills and talents, [...]

Overcoming Sales Phobia 2014-11-05T15:26:32+00:00