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Save It For The Meeting

Have you ever walked into your office and been jumped by the bookkeeper? "What's this check for?  I can't read your writing.  And Jimmy hasn't filled out his time card all week."  When you aren't in financial manager mode, these questions can feel like an ambush. Have you ever interrupted your bookkeeper with [...]

Save It For The Meeting 2017-03-31T13:51:04+00:00

How To Get Your Customer To Sell Your Next Job

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small [...]

How To Get Your Customer To Sell Your Next Job 2016-12-01T14:55:14+00:00

Old Fashioned New Media

Once upon a time, the best marketing you could get was one customer chatting with a friend or a colleague over a cup of coffee. It’s called “word of mouth” marketing. Here’s what Wikipedia has to say about the origin of the term… George Silverman, a mathematician and statistician, pioneered word-of-mouth marketing when he created [...]

Old Fashioned New Media 2016-12-01T14:55:20+00:00

“I’m just getting started. How do I market with NO money?”

Recently I received an email from “Nelly” about his soon-to-be-open business. He had already put together his Bare Bones Biz Plan but wondered about his next step… “How do I get customers?” Dear Ellen, I’ve got my business plan (Thanks for the help!) I’m getting ready to open for business on August 1st. How do [...]

“I’m just getting started. How do I market with NO money?” 2016-12-01T14:55:21+00:00