How to Get Five Star Reviews

My family likes to vacation on the South Jersey shore.  I used to call a realtor to help me find a house.  Now, I go to and search for a big house for our large, noisy family.  I found what seemed like a perfect spot.  Until... I saw that they had NO reviews.   [...]

How to Get Five Star Reviews 2016-12-01T14:55:08+00:00

Tips for Reputation Management and Marketing

A ranter is someone who tells dozens, maybe hundreds, maybe millions, of people rotten things about you.  Maybe you deserve the rotten tomatoes.  Maybe the ranter has you mixed up with someone else!  In any event, the power of word of mouth marketing has exploded. You can turn a ranter into a raving fan.  Go [...]

Tips for Reputation Management and Marketing 2016-12-01T14:55:15+00:00

Once a Marine, Always a Marine

My son, Max, is a pretty savvy businessman.  He knows what it takes to be successful:  A dream, powerful intention and a solid, yet flexible, plan.  Max has embraced the opportunity to work for a terrific company in Colorado.  (Shout out to Shamrock Sales, Inc.!)  And he is happy to report in on a good [...]

Once a Marine, Always a Marine 2016-12-01T14:55:19+00:00

Weekend Love and Business Planning

Jack Boykin and his wife, Muffin…short for Love Muffin, own an electrical service company, The Sign Doctor. Not long ago, I suggested that the two of them take a weekend and put together a business plan. Family businesses can get a lttle kooky, and a focused plan can help. Jack reported in on the planning [...]

Weekend Love and Business Planning 2016-12-01T14:55:19+00:00

Old Fashioned New Media

Once upon a time, the best marketing you could get was one customer chatting with a friend or a colleague over a cup of coffee. It’s called “word of mouth” marketing. Here’s what Wikipedia has to say about the origin of the term… George Silverman, a mathematician and statistician, pioneered word-of-mouth marketing when he created [...]

Old Fashioned New Media 2016-12-01T14:55:20+00:00

“I’m just getting started. How do I market with NO money?”

Recently I received an email from “Nelly” about his soon-to-be-open business. He had already put together his Bare Bones Biz Plan but wondered about his next step… “How do I get customers?” Dear Ellen, I’ve got my business plan (Thanks for the help!) I’m getting ready to open for business on August 1st. How do [...]

“I’m just getting started. How do I market with NO money?” 2016-12-01T14:55:21+00:00

When the tide turns…

Greetings! I just put a training schedule for a half marathon on my calendar. It helps me actually GO running instead of talk about running when I am training for an event. I know this for sure: There comes a point in the training where it gets easier. If I have been slacking off, the [...]

When the tide turns… 2016-12-01T14:55:23+00:00