Business Makeover Tip #5: Empty (Some Of!) Your Purse Into Your Head

Benjamin-Franklin-WC-9301234-1-402“If a man empties his purse into his head no man can take it away from him because an investment in knowledge always pays the best dividend.”  ~ Benjamin Franklin

Become a student of business and personal development.  Reach out and find community with people who have accomplished things that align with what you want.  Consider contrary opinions and be willing to question those considered authorities.  Seek divine counsel from within and without.  Then, decide and take action.  Be willing to pay for advice.  However…

When I have a good month, when I exceed budget and have some extra profit, I invest in a book or a program or a seminar or consulting or a new business/accounting/marketing system.  However…

Do NOT spend your last available home-equity loan dollar on a multi-thousand dollar event hoping that it will magically make you successful.  Do not try to buy your way out of a bad business situation.  You probably already have books on your shelf, CD programs, downloads on your hard drive, which you can click on.  There are free programs to listen to.  Here are a few of my favorite gurus…

Click on their free introductory videos.  Use the information you already own.  Implement the great ideas you have on your Master To Do list.  Discipline yourself to use your Calendar and block out time to – as Michael Gerber says – work ON your business, not just in your business.  Then, invest in additional programs with the profits and cash you generate by making one more call, one more sale and an increased selling price.

Charge more than it costs for your products and services and you manufacture money. Use some of that money to invest in yourself and your business.  And take action to create the next investment cash.

Easy peasy.

xo$, Ellen


MYTH: The harder you work, the more likely you are to succeed.

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Ellen Pointing